Posts Tagged ‘Internet’

New Internet Order

May 12, 2015 2 comments

All the world’s countries have decided that the Internet itself needs a government. Your country asks you to run for Prime Minister of the ‘Net — do you accept? If so, what will your platform be?

Yo maan, this is my domain
Cause Im the PM of World Wide Web
Welcome to the virtual world
Where power is in terabytes

You are the apple of my eye
my followers on facebook and twitter
You spam my timelines
And post your updates

Information overflows in myspace
So be wary of a lurking threat
Stalkers, spammers and cyberbullies
Are preying on you in cyberspace

Double check your passwords
Secure yourself from hacks
Scan and clean your pc
from viruses and trojans

Shopping is a breeze
With Alibaba and Amazon
Don’t get carried away
Cause you still have to pay

Lets build bridges of trust
Not walls of hatred
As we unite for a common cause
To make the net safe place

© copyright skm, 12th May 2015
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Advertising and Brand Appeal

February 14, 2011 2 comments

An advertisement is very much like a persuasive essay. It begins with a thesis,
something to be proved, and then uses visual images, techniques and persuasive text as
supporting arguments to attempt to persuade consumers to buy the product.

Techniques used in advertising:
Bandwagon: the impression that everyone else is doing it, or of being left out of
something if you don’t.
Sex Appeal: other people will think that you are more attractive or desirable because
you use that product.
Emotional words: specific words used to affect your emotions either positively or
Transfer: positive feeling about the people in the ad are transferred to the consumer
Visual imagery: use of people, setting or situations that appeal to consumers. Often the
image has little to do with the product.

Advertising as we know it, however, really began with the invention of printing by William Caxton in 1480.  Some of the popular media for advertising are:

  1. Television
  2. Radio
  3. Print Publications
  4. Internet
  5. Direct Mail
  6. Signage
  7. Product Placement
  8. Mobile Devices
  9. Sponsorships
  10. Other Media Outlets

Television advertising offers the benefit of reaching large numbers in a single exposure. Yet because it is a mass medium capable of being seen by nearly anyone, television lacks the ability to deliver an advertisement to highly targeted customers compared to other media outlets..

Radio advertising is mostly local to the broadcast range of a radio station, In many ways radio suffers the same problems as television, namely, a mass medium that is not highly targeted and offers little opportunity to track responses. But unlike television, radio presents the additional disadvantage of limiting advertisers to audio-only advertising.

Currently, internet and mobile media are overtaking the other media in appeal and reach.

Forbes came out with a list of most popular brands of 2010.  The leader in the list is Apple.

1 Apple
2 Microsoft
3 Coca Cola
5 Google
6 McDonalds
7 GE
8 Marlboro
9 Intel
10 Nokia

Apple shows just how a brand can survive and thrive even when a parent company stumbles. Apple’s sales in the late 1990s plummeted 46% over a four-year stretch while the company lost money seven times over eight quarters. The stock was trading for less than $4 (split-adjusted) in 1997 before company cofounder Steve Jobs, who had been ousted, rejoined Apple.The following year Apple released the iMac, the first in a string of monster hits over a dozen years. Sales over the past 12 months hit $57 billion, and net income was $12 billion. The stock is up 60-fold since 1997.

Thus companies like Apple that strive to establish a strong R & D , innovation and engineering win by becoming popular brands that everyone wants to identify with!

What to Do When You Find Something Cool on the Internet: A Flowchart

January 14, 2011 1 comment

Interesting flowchart from the Gizmodo folks:

Categories: Technology Tags: , , ,
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